It's no secret that many IT solutions providers struggle when it comes to marketing. At Business Solutions, we recently conducted a survey and wrote a report on the state of marketing in the channel -- what works, and what doesn't. Coincidentally, at a recent Channel Transitions conference, one of our panelists shared a marketing idea that got the crowd (and other panelists) pretty excited. Today, I speak with that panelist, Dave Wilkeson, CEO of MSPAdvisor, about his idea and he shares all the details you need to make it a reality for your business.
Written by Mike Monocello